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There is no power in technology, products or services. Everything is determined during use, by people.
 
IBM  
     
 

Usability Architect — infoSAGE (April - Dec. 1995)
Contacted by IBM to provide usability services for this next-generation global news and information service delivered worldwide by Internet and e-mail. Users set up a personal profile that scans 500 to (eventually) 2,000 news sources worldwide to receive two condensed news briefings per day. Services included fast-turnaround studies that assisted with accelerated design and development:

  • High-level user and task analysis
  • A customized set of usability processes and methods
  • Six qualitative usability tests during the core seven months of design and development
  • Testing at both IBM and users’ sites (such as at the corporate headquarters of Mobil, D&B, etc.).

Results include improved users’ abilities and performance, and integrating user performance into design and development. Though launched successfully, this service was terminated by IBM after about a year of operation, due to strong pressure from major IBM media customers that IBM not compete with them in the information services business.

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